As a thunderstorm made me reluctant to leave the office this afternoon, I thought I would spend a bit of time analysing the response. I started tracking #ukhols in Google reader at about 5pm on Friday afternoon. Just as the buzz was dying down for the weekend. However, this does mean that I have a nice small sample to analyse, of 195 responses.
I was curious to what extent people would play along with this. It seems that most respondents were happy (0r didn't think about) to tweet their age and gender.
112 responses included the age or sex along with the holiday destination, most of them included both.
20 posts just mentioned where they were going,
60 responses were "buzz" posts about #ukhols that didn't include a destination.
Boy geeks like digital Google mashups about where they are going on their holidays more than girl geeks
People in their twenties loved this. And there is a man who is 125 using Twitter
It is quite a small sample. Your probably can't draw too much into the general age distribution of Twitterers (Twits?) from this. But some data is better than no data. It's certainly better than my feeble attempt to find some data.
How much brand awareness did this create for Vodafone?
Of the 60 "Buzz" posts, 19 mentioned Vodafone, 8 mentioned Google Maps, and just 1 mentioned "Roaming charges"
Number of charts in this blog post
3 Thanks Google.
Erm, and I've shared the Google doc that I used for charting this. (It's a bit messy, because I did most of the work in Excel at work before posting the stuff I needed for the chart to docs.)
